The Alliance has organized 2 Green Game Jams which have reached more than 100 million players. The first Green Game Jam was born out of the gaming industry’s commitments at the 2019 Climate Action Summit, after which many of the members of the Playing for the Planet Alliance wanted to do more to leverage the power of gaming. Building on the success of the Green Game Jam 2020, 2021 Green Game Jam gathered 30 companies to showcase new green activations in their live games and to educate hundreds of millions of players with 26 companies committing to implement activations. . Conservation and restoration of forests and coral reefs were selected as the themes to aggregate the impact of the Jam. With a collective monthly active user base (MAU) of more than 1 billion gamers, the studios shared the importance of conserving and restoring forests and oceans through in-game and out-of-game touchpoints.
